Armani JeansCase Study
Ad agency Saatchi & Saatchi created a state of the art website for Armani Jeans, using the spherical storytelling power of immersive video. Models run and play through the back streets of Milan, as online viewers become totally immersed in a ‘first person’ experience. During several pause points, embedded digital promotional signage appears, along with a digital version of the Armani Jeans seasonal catalog.
“We knew what we wanted to achieve from a marketing perspective and Immersive Media was the right choice for the creative execution. Immersive video offers unique and innovative ways for online advertising.”
— Alessandro Orlandi
Creative Director, Saatchi & Saatchi Italy