Bacardi’s 2011 holiday campaign “Unwrap the Night” joins interactive 360° video with your facebook account to create the ultimate personalized holiday experience with your friends. Using Immersive Media’s 360° production services and video technology, Barcardi’s “Unwrap the Night” immerses viewers in a highly interactive and engaging video experience. With this interactive campaign, Bacardi was not only able to attract viewers, but also retain them through this highly interactive Immersive 360° video campaign.
The experience isn’t just personal — in an uncanny sort of way — it’s also interactive.
The payoffs were great using this state of the art technology it created such an immersive look and feel.”
—Oscar Thomas, Bullet