CBC TelevisionCase Study
“Hockey Night in Canada” is a television broadcast of National Hockey League games in Canada, produced by Canadian Broadcasting Corporation’s CBC Sports division. It has consistently been among the highest-rated programs on Canadian television, and is the world’s oldest sports-related television program still on the air. For the 2009-2010 season, CBC added a new online feature, “All-Access Camera,” using Immersive Media’s imLIVE™ production platform to bring viewers live coverage of games in 360° for many key games. The 360° site page is presented by Chevrolet and gives online viewers at CBCSports.ca one of the best seats in the house.
"It's just something that is so user-generated, and the innovation behind it is really neat. [Fans] can use it on their own terms."
Executive Producer CBC