Mercedes BenzCase Study

Mercedes-AMG launched its high performance C63 AMG sedan with a custom website, “The AMG 360° Videos.” Multiple Immersive Media Dodeca cameras, using custom rigging, were placed on two identical sedans driven by professional drivers as they raced around the Las Vegas Motor Speedway.

Additional footage takes viewers behind the scenes of the video production, and shows the level of detail and craftsmanship inherent in the brand. The website was extensively utilized at auto shows and dealerships, capitalizing on the floor-rumbling sound of the multi-track audio. Ad agency Critical Mass developed the award-winning website, coming in first in the category of online video campaigns