MiniCase Study

Plantage Berlin, MINI’s agency, created a unique web experience for the new MINI Cabriolet. For the launch, viewers took a 360° interactive ride through the streets of Berlin, in the right hand seat with the top down. Passersby on the street, in bicycles and in other MINIs, held up signs which, when words were put together, spelled out the theme for the new model, “Always Open.” A contest was held on the MINI Club site, with prizes given out for those figuring out and submitting the coded words.