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Much MusicCase Study
MuchMusic recently launched the first daily broadcasts of LIVE 360° videos for its MuchOnDemand studio audience show, giving its website viewers a unique 360° perspective to watch in conjunction with the same time airing its cable show. MuchMusic is Canada’s leading multi-platform network for music videos, live performances, TV shows and interviews. The website also features online chats for enhanced social networking around the site, and bonus live concert footage along with ‘green room’ interviews with music talent. MuchMusic was the first to utilize Immersive’s imLIVE™ solution, a turnkey system for broadcasters, advertisers and interactive marketers.
“Immersive Media has enabled MuchMusic to give our fans exclusive access to our live events and programming that makes them feel like they are actually in our studio. And, the more we allow our viewers to control the show, the less likely they are to flip away. In fact, during our first event using imLIVE, we doubled our audience in the second half of the show as our viewers encouraged others to check out the 360-degree video over social media such as Twitter and Facebook
The sponsorship possibilities with imLIVE are also really sexy and unique, and we look forward to working with our clients and partners on building a relevant experience around their campaigns. Being at the leading edge of technology is enabling MuchMusic to interact with its audience in powerful, new ways.”
— Ryan Trotman
Director, Much MTV Digital
