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RedBullCase Study

Red Bull launched redbullsurfing.com with 360° video to capture a surfer’s perspective of riding the dramatic waves of Tahiti’s notorious Teahupoo surf break. Using a Dodeca Waterproof Housing attached to Immersive’s custom ‘surfpack,’ professional surfers Jamie O’Brien, Jamie Sterling, Raimana Van Bastolaer, and Ian Walsh give website viewers a rush as they are towed into the towering waves then put their skills to the test. Back on shore, the pros review the videos and analyze their technique as the videos show them angles they’ve never seen before.

“We’ve captured a totally new perspective of riding inside the barrel — the most sacred place in surfing. By taking control of the camera, viewers become participants in the action — not just observers.”

— Josh Kendrick
Athlete Marketing Manager, Red Bull
“The video experience that we’ve captured is a first. The view that someone gets by controlling the footage is a perspective that even I’ve never had until now.”


— Jamie O’Brien
Professional Surfer

Clients