RedBullCase Study
Red Bull launched redbullsurfing.com with 360° video to capture a surfer’s perspective of riding the dramatic waves of Tahiti’s notorious Teahupoo surf break. Using a Dodeca Waterproof Housing attached to Immersive’s custom ‘surfpack,’ professional surfers Jamie O’Brien, Jamie Sterling, Raimana Van Bastolaer, and Ian Walsh give website viewers a rush as they are towed into the towering waves then put their skills to the test. Back on shore, the pros review the videos and analyze their technique as the videos show them angles they’ve never seen before.