Vail ResortsCase Study
Vail Resorts, Inc. is the industry-leading mountain resort operator in the U.S. through its properties at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly Ski Resort. For its 2009-2010 marketing campaign, Vail integrated Immersive Media 360° videos on all five of its mountain resort websites. The videos bring the resorts to life, letting viewers take interactive virtual tours of the mountains, villages and resort properties. Even non-skiers or boarders can virtually schuss down a run or wander through the villages from the comfort of an easy chair.