Vail ResortsCase Study
Vail Resorts, Inc. is the industry-leading mountain resort operator in the U.S. through its properties at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly Ski Resort. For its 2009-2010 marketing campaign, Vail integrated Immersive Media 360° videos on all five of its mountain resort websites. The videos bring the resorts to life, letting viewers take interactive virtual tours of the mountains, villages and resort properties. Even non-skiers or boarders can virtually schuss down a run or wander through the villages from the comfort of an easy chair.
“Immersive Media’s 360° videos allow us to provide our website visitors with the true experience of each mountain resort, before they actually arrive. They can walk through a hotel or head down a slope. With the 360° full motion video, they can look all around, and see the full landscape.
We employ a lot of video on our sites, and traditional video products simply can’t provide the degree of interactivity, nor could they bring the experience of the great outdoors to life like Immersive Media’s can. It’s an amazing point of view.”
— Charles Townsend
Online Marketing Coordinator, Vail Resorts