Microsoft incorporated Immersive’s 360° video to push the boundaries for the massively successful launch of Halo 3: ODST. The videos are accessible only to viewers who input a code provided to them in broadcast commercials and online ads. Once input, the code unlocks a totally immersive three-dimensional experience; a cool “easter egg” for the interactively curious. Alert game players find additional hidden codes as they pan and view during the 360° experience.
“We were looking for a way to really engage the fans and allow them to step into the world of an Orbital Drop Shock Trooper, and Immersive Media helped bring this to life. The Immersive experience puts our fans in control of what they see, where they go. It's become an extension of the game.”
— Taylor Smith
Director, Games Marketing Communications, Xbox
"We see this technology as a powerful tool for helping brands open a new type of interaction. This type of story-telling enables the millions of passionate Halo 3 fans to become part of the experience in a fresh and empowering way.”
— John “JJ” Jakubowski
Group Creative Director, Microsoft agency AKQA SF