RECENT WORK
Using 360° video, adidas takes online viewers behind the scenes on the practice court and in the training room of the New Jersey Nets, capturing the players and trainers as they prepare for the upcoming season. The videos were created in partnership with TAOW Productions as a compelling immersive brand experience to extend the adidas campaign, “Basketball is a Brotherhood.”
“The work we are all doing together on this campaign is groundbreaking. As we explore the various digital, mobile and retail possibilities with Immersive’s 360° technology, it seems clear that we are setting a new standard in experiential marketing.”
— Chris Murphy
E-marketing Manager, adidas
“Storytelling has proved to be an integral part of connecting brands with their consumers, and Immersive Media’s technology allows full immersion by the consumer.”
— Scott Taylor
Founder, TAOW Productions
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